Bajaj Finance Ltd SEO and Content Case Study

Bajaj Finance Ltd SEO and Content Case Study

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About Our Client

Bajaj Finance Ltd (BFL) is one of the leading and reputed non-banking finance companies (NBFCs) in India. It has a diverse product line ranging from a personal loan to home loan to fixed deposit to business loan to EMI Network and many more. They have made the process of availing loans online much easier and hassle-free.

Campaign Summary


In order to outrun the growing competition and to meet the business targets, they wanted to run an SEO campaign for their product portfolio. For this purpose, they wanted to improve their target keyword rankings in Google search engine. By doing so their aim is to drive more organic traffic to their product pages and generate more leads.

Target Keywords

personal loan, personal loan interest rate, home loan, home loan eligibility and documents, home loan interest rate, fixed deposit, business loan and many other potential keywords.

However, it’s a known fact that only undertaking SEO is not enough and you need quality content to rank keywords higher. The SEO techniques need to be supported by quality blog articles, backlink SEO articles, website content, press releases and more.

As a result, Bajaj Finance Ltd felt the need for quality and Copyscape approved content.


Here is when VMavericks connected with Bajaj Finance Ltd to provide them with quality and Copyscape approved content. VMavericks offered them Content Writing Services. As a result, we wrote blog articles, backlink SEO articles, Q&A content, PR articles and more to cater to their SEO requirements.

VMavericks wrote quality content for Bajaj Finance Ltd. We emphasized on primary as well as secondary keywords while writing their content. We wrote around trending topics only and we even used LSI keywords to ensure that the written content reaches a larger set of a targeted audience.

Our Approach

  1. Primary topic research on Google and BuzzSumo
  2. Identify trending topics as well as LSI and related keywords
  3. Brainstorm content flow
  4. Create content framework (Introduction, body content and conclusion)
  5. Write the best quality content
  6. Quality checking (Manual proofread > Run through tools > Editing)


With the help of VMavericks’s talented content team and quality content, Bajaj Finance Ltd has been able to rank at top positions in Google for multiple primary keywords and secondary keywords.

As a result, it has been able to help them generate massive organic traffic and even leads online. Now, they are able to get more loan applications online, and their sales records have also improved.

Bajaj Finance Personal Loan page ranking on 1st position for personal loan query

Refer above snapshot – query search on Google – ‘Personal loan’

At VMavericks, helping online businesses with our digital marketing activities to succeed has been our motto. The case study that you went through is only the tip of the iceberg. We have and are helping many more online brands reach pinnacles in their business.

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