MJ Tandoor Social Media Marketing Case Study
MJ Tandoor is a family restaurant located in Thane West, Mumbai. Nirvaa Industries operate this multi-cuisine restaurant.
About Our Client
MJ Tandoor is a family restaurant located in Thane West, Mumbai. Nirvaa Industries operate this multi-cuisine restaurant. MJ Tandoor was established in 2018 in Thane, Mumbai. The restaurant is conveniently located for families to come and dine in. The cuisines served here is mostly North Indian, and the average cost for two people is approximately Rs.400 exclusive of applicable taxes and charges if any.
Even after maintaining a well-stocked kitchen and hiring professionals to dish out tasty and authentic dishes, MJ Tandoor was unable to drive more visitors and sales. They wanted to create brand awareness, reach more people online as well as offline and increase footfalls to their restaurant.
VMavericks helped MJ Tandoor by providing them Facebook Marketing Services. and ran Facebook engagement campaign in sync with brand reach campaign. Here’s a quick look at some activities planned in these campaigns:
- When a celebrity visited MJ Tandoor, VMavericks promoted such posts in the targeted regions of Thane and similar places.
- VMavericks also ran the special X’mas offer campaign on Facebook and Instagram to drive more visits to the restaurant during the Christmas and New Year.
VMavericks is also doing local SEO for MJ Tandoor. Under this, we have targeted hyper local keywords and also doing on page and off page SEO for the client. The result of these activities is intended towards increasing the restaurant’s digital presence. In turn, it will surely help MJ Tandoor driving more footfalls to their restaurant.
The outcome of VMavericks’ Facebook and Instagram marketing campaigns has been brilliant for MJ Tandoor. The restaurant has not only managed to drive engagement over social media platforms but even managed to up its footfalls.
Social media (Facebook and Instagram) campaign result
Audience reached: More than 3 lakh
Engagements: More than 23K
Amount spent: Rs.11,000
Cost per result: Rs. 0.21 for the per post engagement
Cost per result: Rs. 24.16 for per 1000 people reached
MJ Tandoor is now happy to welcome more customers at their Thane restaurant which is driving more sales. Satisfied customers are commenting on the social handles of the restaurant about the taste and quality of the dishes, leading to more engagement.
At VMavericks, we take pride in ourselves as being the driving force behind all.
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