Top 5 Digital Marketing Trends 2019
The year 2019 is here, and the digital marketing landscape that includes SEO, social media marketing, content marketing and more are set to see a dramatic shift. Now it’s all about the consumer and reaching out to a consumer at the right time and at the right place. But it does not stop there. Consumer journey through digital assets is going to play a big role in Digital Marketing trends of 2019.
So if you are a digital marketing professional or running your own company, you need to know about these top 5 digital marketing trends of 2019. By doing that, you would be able to plan your online marketing activities in 2019, which is going to help you grow your business in 2019 year.
In the same context, we have created a post to help you become aware of current digital marketing trends of 2019.
We have also segregated the trends as per multiple verticals of the digital marketing. Read on!
Table of Contents
1) Introduction to digital marketing trends 2019
2) Online marketing trends 2019
b) Social media marketing trends 2019
c) Content marketing trends 2019
d) Video marketing trends 2019
e) Artificial intelligence (AI) for businesses in 2019
1. Search Engine Optimization Trend 2019
Voice search is no longer a trend; it’s the way people these days are searching on Google for multiple things. Apple has Siri, Amazon has Alexa and Google has Google Assistant. The popularity of these is already pointing towards the voice recognition world and how we search for information at its core. More than 60 million people in North America are already using digital voice assistants regularly.
The trend is that by 2020, 50% of all searches will be voice-based. According to Neil Patel, people who conduct voice searches on smartphones aged 18-29.
Here is an example of a young student using her smartphone to record notes.
SEO practices are set to be impacted by mentioned technological changes, and your brands need to be prepared as your targeted users adopt the future of search. Yes, it’s time to include voice search in your SEO strategy 2019 and start optimizing it for voice search and other digital voice technologies.
2. Social Media Marketing Trend 2019
Instagram, Facebook & Snapchat Stories
The Snapchat’s feature of a disappearing post infiltrated almost all major social media networks in 2018 and 2019 is set to be no different. Instagram also joined the bandwagon and got major updates with AR filters and interactive stickers.
Even Facebook added stories to personal accounts, messenger, pages and groups. YouTube and WhatsApp also invested in story-like features.
There has also been news that Facebook, Instagram, and WhatsApp are going to be configured together. Hence, if your brand has a presence on these platforms, you would be able to reach more users and conversions via the stories feature.
The usage of the story features across multiple social media platforms is already reaching billions. Hence, the trend suggests having it as your social media marketing strategy 2019 to reach out to more people and make it work for your business.
Would you like to know step by step methods of using multiple Instagram story features easily? Click here to know more
3. Content Marketing Trend 2019
Product-based content may outperform thought leadership
Here is one of the content marketing trends 2019 that is sure to see an upward trend this year and beyond. Many surveys have found that product-based content is set to outperform all other types including leadership or subject matter, and brand/company based content.
Image courtesy – www.convinceandconvert.com
It is noticeable as it would denote customers look for one content type that is least likely to be created and designed by the content marketing team or PR. However, the trend also changed when the findings of the surveys were segregated by industries.
Thought leadership content type still favored service industries such as technology, finance and healthcare. On the other hand, manufacturing and retailing companies consumed more product-focused content.
Such findings should help the content marketing team of your brand to evaluate its content marketing strategy. They should also ask it if it’s completely serving the needs of the customers with the content of only a single department.
4. Video Marketing Trend 2019
Ever since 360-degree videos were introduced in the market, they have shown as to be an incredibly unique and interactive experience. And yes, their use in marketing swelled in 2018 and 2019 will be no different.
360-degree videos are an excellent way to immerse your targeted audiences. It is because such videos give out the real feeling that you are trying to put across. As a result, it could give them a different experience.
If you are a travel-based company willing to make it big, the 360-degree videos can work wonders for you as shown in the example below like the National Geographic.
Image courtesy – www.entrepreneur.com
The 360-degree video is not only limited to travel companies but could even be utilized by other industry segments such as retail, events, real estate and promotions and more.
Investing in a 360-degree video is not expensive anymore! All that you need is a quality camera such as GoPro and switch the video using the editing software.
5. Artificial Intelligence (AI) Trend 2019
The rise of the AI-chatbots in online marketing
Businesses are nowadays inclined more toward serving customers the best possible way. One unique method that has turned out to be a blessing kind of sorts has been the launch and emergence of AI-based chatbots.
These chatbots are being kept as the first line of interaction between brands and customers. They are trained with pre-loaded instructions to chat with a customer and are created as per customer interaction data.
If the chatbots are unable to answer anything, in particular, they transfer the interaction to a real human/customer support team. This way, brands have been able to answer their consumer queries instantly and reducing laggings.
The prime examples of Artificial Intelligence-based chatbots being used are leading ecommerce websites and food delivery apps such as Swiggy and more.
Check how chatbots are helping unsatisfied customers not only with quick responses on a dispute but even giving a freebie to retain the customer.
The Key Takeaways
There are multiple digital marketing trends 2019 that may confuse you, and that’s why this post dig deeper to bring out the leading from each section of digital marketing.
Now, you are aware of some aspects of the future of digital marketing trends such as:
- Voice search is the way forward for better SEO ranking of your brands/products
- Engage users with story features such as Instagram, Facebook and more
- Product-based content may outperform thought leadership content – you need to pick what suits your type and expertise
- The 360-degree video is here to revolutionize your video marketing to make a user immerse into what you offer (services/products)
- AI-chatbots are making customer service interactions better. It is surely great news to attract more users and convince that someone is here to hear them out
At VMavericks, we are committed to offering quality yet affordable digital marketing services to take your business to the next level of excellence.