The number of mobile users has increased globally. It is huge in developed countries like USA, UK, Canada and developing nationals such as India and China.
Such regions carry a huge potential for marketers to attract users via interactive mediums like videos. However, for them to do that, it becomes vital to know about some leading video marketing trends 2019.
Many consumers devote a lot of their daily time to holding a smartphone in one hand and dealing with other as million multiple companies battle for their attention online.
If yours is one of those brands, you will need to break through the noise by utilizing video marketing to catch the attention of all mobile users.
Video has emerged as the most entertaining and addictive form of online content. You would be surprised by what Google has to say about it. It says that half of 18 to 34 year old YouTube users will drop everything to watch a video created by a favourite creator.
Nothing remains permanent and the video trends that keep evolving and changing are no exceptions. What you thought was popular in 2018 may not be leading the pack in 2019.
Thus, how can your business use video marketing to keep up with your targeted audience and grow it? Don’t worry; we have clubbed 4 video marketing trends 2019 that you can watch out to drive user engagements, likes, patronage and sales.
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Top 4 Video Marketing Trends 2019
Vlogging has become the next big thing on YouTube and is one of the leading video marketing trends in 2019. Vlogging involves filming multiple aspects of one’s daily lives. It could be anything – right from being lazy watching TV on a couch, preparing breakfast or being excited like going on a vacation and beyond.
Businesses and entrepreneurs have also started invading the Vlogging lately. In 2019, you can expect the practice to find more takers. Reason? Vlogging lets your users peek into your life, and that can help strike a better chord with the audience.
Gary Vaynerchuk has been leveraging the Vlogging model excellently on his YouTube channel with more than 2 million subscribers. His videos are generally a mix of Vlogging behind the scenes of the daily life and giving out valuable business advice.
Image credit – https://www.youtube.com/user/GaryVaynerchuk
Vlogging is an amazing way to help you grow your audience base and brand as it’s inexpensive. All that you need is your smartphone, editing software and a YouTube channel to get started.
2. Live Video
With Facebook Live, Instagram Live and live streaming on many other platforms such as YouTube and Twitch, the live videos for business will become even bigger in 2019. It is one of the video trends surely on the rise. According to a Facebook report, the daily watch time for Facebook Live has grown 4 times, over a period of 1 year.
The biggest advantage that brands get while using live videos is making users feel that they are directly conversing with them. They are also able to participate in the conversation by asking questions and commenting in real-time. In turn, the added personalization in live videos also encourages users to stay longer and engaged, too.
Martha Stewart is known as a leader when it comes to cooking or crafts. She now streams many videos showcasing how to’s, recipes, and behind the scenes of her daily life. In the below example, she is seen hosting a festive tutorial video preparing for the holidays, sharing outdoor decorating themes with guest Kevin Sharkey.
Image courtesy – https://www.facebook.com/marthastewart
At the end of the video, she and her guest do a QnA session to keep her users engaged and staying around if they are interested.
Being a brand, you can also use the live video feature to show new products and provide tutorials, webinars, demos, QnA sessions, live tours, interviews and more.
It is a free way to enhance your brand awareness that more businesses should start making the most of.
3. 360-Degree Videos
Ever since the introduction of 36-degree videos in the market, they have emerged as a truly interactive experience. And their use in marketing will continue to swell in 2019 as well as one of the leading video content trends.
By going for such an online video trend, you can make your users immerse in the feeling that you wish to convey. As a result, you can give them a taste of a particular experience in a novel way. 360-degree videos are not only fit for travel-focused companies, such as the National Geographic like in the below example. It is also great for other industries. Players in the real estate, events, retail, museums, promotions and galleries can use it to their advantages.
Image courtesy – www.sixstories.com
Creating 360-degree videos for your business is super easy. All that you need to do is invest in a good camera such as GoPro and create it using the editing software.
4. Virtual reality
Here is another one of the leading video trend that is destined to grow further in 2019. We are talking about Virtual reality which is still emerging for many companies. However, it is expected to take center stage in 2019 and more accessible to brands.
According to Statista, the economic impact of virtual and augmented reality (VR and AR) is predicted to reach a staggering $29.5 billion by 2020.
Lowe’s is the perfect example of a brand that used VR to teach its customers on how to remodel their homes. You can simply put on a VR headset and learn how to overlay, paint a fence and do more.
Image courtesy – https://www.youtube.com/user/Lowes
Lowe’s also states that people going through the VR lesson had 36% better recall compared with a user who watched only a YouTube tutorial.
Virtual reality is being adopted and implemented by brands quickly, and with its many fantastic uses, this online video trend will ladder up the growth in 2019 and beyond.
Ready, all set, action! You have now got the scoop on the leading video marketing trends 2019. If you can implement the discussed video trends, it will surely help your business to stay ahead of the competition in 2019.
Remember always to produce meaningful yet entertaining videos which users can correlate and engage. This way, you would be able to catch the frenzy of your audience every time without too many attempts.
Would you like to know more what’s hot and what’s not in the digital marketing arena and beyond? Keep watching this space from time to time for more!